During the last year, dive watches have become fashionable again with brands like Toy Watch and Ice-Watch pushing the fashion trend for this look. But what about the real diving watch companies like Oris, do they produce anything else and more importantly, are they any good?
Oris are one of the leading Swiss watch brands for creating functional diving watches, examples of these watches range from the Pro Diver to the Dive Regulateur Meistertaucher. Oris make diving watches that can be used in the most difficult of diving situations. Every Oris dive watch offers water resistance at a minimum level of 300 meters and it is difficult to find competitors that offer such great specification for the diving application of a watch. However, Oris are much more than just a dive watch specialist.
Oris are a Swiss watch brand who have been making watches for more than 80 years. Oris watches were originally like so many watch brands; a watch company who specialised in making service watches for airforces all over the world. The diving watch affiliation came much later in the Oris watch history with the signature of the free diving legend Carlos Costa. One of the biggest moves by Oris during the last 10 years was the move to buy the company back from the all concurring LVMH group and return the company back to a single company making and designing its watches from start to finish. Oris soon re-invented itself abolishing its Quartz collection and pushing Oris as a watch company into a different class of watch manufacture.
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The Oris brand has grown from strength to strength adding sports sponsorship to build the brand awareness of Oris as a sports watch manufacturer. Oris are the timekeepers for F1 team Williams Cosworth. Oris have built specific watches for the pit crew of the Williams team and they have created a new watch every season for each of the Williams drivers. There is now a whole range of Williams watches by Oris which are now some of the most popular sports watches that Oris have ever made. This range of watches has cemented Oris as a sports watch manufacturer rather than simply just a dive watch specialist. Oris though, are not only a sports watch manufacturer. They also have a number of classic collections which are all powered by automatic movements. The Big Crown and the Classic range start from as little as £400 and offer a wide section of case sizes and styles. The Big Crown is one of the most popular ranges with is retro 1950’s look and its domed plexi glass.
Oris are much more than Carlos Costa diving watch and the Pro Diver. As the most popular Oris watches ever made it is true that many people will know the Oris watch brand as a dive specialist brand but they are so much more 2010 looks to be a big year for the Swiss company.
Kris Headland likes to write articles for Hot Watches a leading Designer watch retailer. With over 20 years experience in the watch industry he likes to write about new developments in the designer watch industry.